The Entertainment Software Ratings Board has a huge responsibility -- to rate and regulate the entire medium of video games -- but only has so many resources with which to do so. With the rise of digital delivery, it's become increasingly difficult to fulfill the task of rating every single title that comes out, but the ESRB is betting on a new initiative that'll help streamline that process. The new "Digital Rating Service" employs an online questionnaire to determine a wide variety of criteria, beyond just age-appropriateness: content, interactivity, and privacy settings (whether or not it