iOS apps, especially games, are growing in size, says a study by ABI Research. According to the study, the average global app size is now 23 MB, up 16 percent from March. Games have shown the biggest weight gain, growing a whopping 42 percent in the last six months. The average game now weighs in at a robust 60 MB.
This increase in size has a profound effect on customers who have iOS devices with 8 GB or 16 GB of internal storage. Customers with these low capacity devices may have to carefully manage their app installs and go through the cumbersome process of deleting older apps in order to install new ones. It may also affect buying trends with users opting to go with the more expensive 32 GB or 64 GB model
