Many people make a conscious decision to wait in line for an iPad or iPhone instead of pre-ordering their iOS device. A recent Marketwatch article examines some of the reasons why people brave the elements just to buy the latest and greatest gadgets.
According to retail marketing experts, people enjoy the experience of collective shopping. Customers are not waiting in line alone, they are conversing and enjoying each other's company. Retailers add to this party mood by providing food, drinks and other goodies to the line-waiters.
Experts also claim people's purchasing decisions are validated
