According to a post on MarketWatch today, Major League Baseball would love to stop selling paper tickets. It turns out that Apple's Passbook might very well help them to accomplish that goal during the next year.
Traditional ticket sales have been dropping quite a bit anyway -- from 55 percent in 2011 to less than 33 percent so far this year -- as fans are picking up tickets from MLB and other outlets (most notably StubHub) in digital formats. But Passbook was apparently a huge hit in a test run during the final two weeks of the 2012 regular season.
Bob Bowman, CEO of MLB Advance Media, told MarketWatch that during the test with four teams, 1,500 e-ticket buyers --
