Some recent experiences I have had with Apple on a personal level have started me questioning the direction that it is headed. From a financial perspective, the company has never been stronger ñ it has over $100 billion in cash and it is the most valuable company in the world based on its current market cap. However, I wonder how much of this success built on the incredible loyalty that Apple has created within its customers and whether the patience of Appleís fans may eventually run out.