Apple appears to be in the process of rolling out TV shows to the Apple TV and iTunes in the Cloud in Germany, reports say. A TV option is showing up in the Apple TV's interface, and lists shows as available for purchase, though not for rent, which was previously the case with the German version of the iTunes Store. Confusing the situation further is that some people have seen the Movies item removed from the main section of the Apple TV UI, though that could be temporary.