Apple has leapfrogged its position in an annual survey by Interbrand on the world's best global brands, rising to second behind perennial leader Coca-Cola. The move, coming just one year after Apple made it into the top ten brands for the first time, reflects a 129 percent increase in the growth of the brand. Just two years ago, the company was ranked 17th before moving to eighth in last year's survey. The top five brands in particular are now dominated by tech companies, and Apple's brand alone is now valued at $76.5 billion.
