Former CEO Steve Jobs was responsible for Apple's push away from Google content in iOS Maps, according to "Apple insiders" quoted by Bloomberg. By the time of his death Jobs is said to have come to hate Google, which he accused of copying iPhone features while at the same time withholding turn-by-turn directions, a key feature of the Android version of Google Maps. Sometime before then he put iOS chief Scott Forstall in charge of the project, creating a secret workgroup on the third floor of Building 2 at Apple's Cupertino headquarters.