Let's face it: many free WiFi hotspots are tacked on as bullet point items to get customers into a shop or hotel, without much concern for quality high enough that it keeps visitors coming back. Wicoms is hoping that a strategy to offer free Skype WiFi in Ireland and the UK will reverse that neglect. Instead of leaving stores to go through carrier partnerships or devise their own solutions, the partnership has stores pick up a £49 Wicoms router and commit to either a