Earlier this week, Texas Instruments announced that it was getting out of the consumer-product chip business and focusing on embedded industrial chip uses, a blow to rivals who had been looking at the company's forthcoming OMAP5 chip as a rival to Apple's speedy A6. TI had been supplying Open Multimedia Applications Platform (OMAP) chips based on ARM designs to phone and tablet makers such as Amazon, Motorola, Nokia, LG, RIM and other companies, but was feeling the heat of increased competition and pressure to keep pace.