With the release of the iPhone 5, a number of previous and new customers are encountering first-hand the new reality of Apple's increased emphasis on better security: it is now much more difficult to reset one's iCloud or Apple ID password than it used to be. While this is overall better for consumers in terms of making it harder for identity thieves to gain control of an account, it is also more difficult for customers who may not be able to jump through the newly-required hoops set up to ensure their identify before a reset can occur.