Apple on Friday debuted a clutch of new television commercials, with a trio of new spots promoting the new iPhone 5 and one devoted to the new EarPods earbuds that now come with the iPhone and iPod Touch (and are available separately for $29). All four of the ads feature a narrator (Jeff Daniels) extolling the virtue of the highlighted features with a jaunty musical background in the style that has become a signature for Apple and was described by SVP of Worldwide Marketing Phil Schiller in a recent court appearance as a "product as hero" approach.
