In an extremely unusual move, Apple on Thursday flew its entire design team -- 15 men and two women, including SVP of Design Sir Jonathan Ive -- from San Francisco to London to accept an award from Design and Art Direction, a British trade group and advertising and design award ceremony which celebrated its 50th anniversary in part by naming Apple the "Best Brand" and Ive's team the "Best Design Studio" of the past 50 years. The team has never previously attended an award ceremony, and are rarely mentioned or seen apart from Ive.
