Following the release of iOS 6, Mag+ has released version 4.0 of its digital publishing technology. The software, which can help users create magazine apps optimized for iPad, Kindle Fire and Android tablets, is now fully compatible with iOS 6 and the iPhone 5. As a result of new functionality in iOS 6, content published through Mag+ can now be shared directly to Facebook or through Messages. In addition, new dynamic ad serving functionality has been added, allowing content creators to populate dedicated spaces in their digital issues with dynamically served HTML5 ads.