While Samsung's new ad that promotes the Galaxy S III by denigrating the iPhone 5 is a rare example of the company pursuing a marketing tactic that isn't Apple-inspired, critics have pointed out that in preparing a list of comparison points the rival smartphone makers appears to be willfully unaware of most of the additions to the latest iPhone. Apple fans have generally responded to the ad by pointing out obvious omissions from the list of features, and few have responded with parody versions of the ad.