Brad Pelo is suddenly in charge of a major Nintendo initiative for the Japanese company's next big console, the Wii U, despite not being an employee at Nintendo. Instead, Pelo is CEO of i.TV -- a "social television and second screen technology company" that's worked with everyone from Entertainment Weekly to Engadget parent company AOL -- and he's the man responsible for Nintendo TVii. At least he's the man responsible for the company providing the software behind Nintendo TVii (the guy behind the guy, if you will). And his company brings more to the bargaining table than just software -- existing relationships
