Electronista attended Sony's Toronto event that marked the debut of several key upcoming products. Chief among them were three new cameras the company wanted to focus on, as all featured Sony's 35mm, 24.3-megapixel full-frame Exmor sensor. The long-rumored and much-awaited Alpha 99 was on-hand, which is the new flagship of the Alpha-branded pseudo-DSLR range that also includes the A57, A65, and A77.