Apple, still facing scrutiny from the US Department of Justice and having recently moved to settle with the European Commission over allegations of conspiring with publishers to price e-books higher than the predatory pricing of Amazon, may have opted to change strategy. Having maintained that its "agency" model pricing was required to allow itself (and other companies) to enter the market and break the monopoly abuse it claims Amazon was engaging in, Apple appears now to be fighting with fire: lowering prices on e-books.
