A new tool has been introduced by Twitter that allows ads to be focused on the people who discuss relevant topics to the products for sale, based on past tweets and user content. Twitter is also making the "promoted tweets" connectable to specific accounts that may have followers likely to have an interest in the subject of a marketing message. Additionally, the price for a Twitter advertising campaign has been cut to the bone, with a reduction in the auction bid increment for daily placement down to one cent.
