Apple may be relying on the popularity of its iPad, iPhone and Mac hardware to help monetize a "fully integrated TV ecosystem," according to an investor note circulated by Barclays analyst Ben Reitzes. Amid rampant rumors surrounding a new Apple set-top box, the analyst emphasizes that the company is likely aiming to create a software-driven ecosystem, "not just hardware," even if necessary partnerships with content providers have yet to be inked.
