Samsung's opened up about how the engineers in its sound lab build the default tones for your handset. Tasked with developing a "Sonic Branding," a ringtone that's as iconic and recognizable as Nokia's famous reworking of Gran Vals is to the Finnish handset maker. Research showed that most phones are answered within 10 seconds, so for Over The Horizon, the two-second is repeated and variated several different ways. Designing the soundscape for
