The first live Super Hi-Vision broadcast for public consumption was of the Olympic opening ceremony in London last week. We didn't get to see that premiere, or the second or third screenings either -- but the fourth? Oh yes. We grabbed a seat right up front of a small theater inside BBC Broadcasting House, watched a live 33-megapixel feed from the Aquatics Center and absorbed some very fond memories in the process. At the same time, a question hung over the footage like a watermark: why bother? The world is barely getting to