Speaking at the British Business conference running in London during the 2012 Olympics, Sir Jonathan Ive -- Apple's Senior Vice President of Industrial Design -- told attendees that Apple's "goal isn't to make money." Instead, per the Daily Telegraph, he told attendees that the company's primary goal is to make great products.
Ive started with Apple in 1992 and attributes Apple's success to its "near-death" experiences in the mid-1990s. "Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation," said Ive.
Talking about late
