Sky is going online and ditching the contracts sort of. The UK TV provider is launching a new service called Now TV that will take on more established properties like Lovefilm and Netflix. The streaming video service will initially be available on OS X, Windows and Android with iOS to follow shortly. By the end of the year it will also be available on Xbox, PS3, Roku and Youview. Initially Sky Movies will form the backbone of the service, with titles costing anywhere from £0.99 to £3.49 for playback, or you can