While Google is beefing up its ecosystem, Apple is also planning some big changes to its iTunes platform according to Bloomberg. Sources inside the company claim, by the end of the year iTunes will undergo a major transformation seemingly designed to counter recent moves by Google. Key to the plans is iCloud. Cupertino's cloud storage solution will be much more tightly integrated, allowing easier access to and management of media collections across devices. Another part of the online offerings will be content discovery. As
