Google must be feeling the pinch from developers like Foursquare who've jumped ship from Google Maps in opposition to costs, as it just cut the price of heavy Maps API use in a big, big way. Where it used to cost $4 for every 1,000 map hits beyond a 25,000 daily limit, the company is now charging as little as $1 in addition to eliminating the lower usage cap for app writers who tweak the map look. The olive branch won't make Apple change
