iBook Lessons is a continuing series about ebook writing and publishing.
One question I keep encountering is this: "If iBooks Author is so great, can I make enough money selling only through Apple and only to iPad owners to stay in business?"
The answer to that is that results will vary. Can you add enough value in an iBooks Author presentation to justify leaving out a large segment of the ebook market?
Using proprietary formats, the iBooks Author app allows you to lay out your books and add custom elements in ways that go well beyond the EPUB standard. Your books look exactly as you intend them to; you can b
