Forbes takes a look at how Apple entices potential customers by tilting MacBook Pros "just so" - at 70 degrees to be precise. Why is this the case? So people are encouraged to adjust the screen to suit their own viewing needs, Forbes' Carmine Gallo said. Once you adjust the screen, you might be tempted to check out those apps nestled in the dock. Or maybe you want to open a Safari browser and check your email or a sports score. Eventually, you might walk out carrying a coveted piece of Apple merchandise. It might not be that day, but it might be some day in the future.
Gallo talks about how Apple fosters this culture of interactivity with its products, comparing them against Best Buy that tends t