In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line. Lighting in photography or movie making is often the reserve of pros who can either afford a studio's worth of equipment or who have the know-how to generate just the right effect with one light. Rift's Kick light mostly tackles the latter by using a control you (probably) already know how to use: your iPhone. If you opt for the WiFi-toting Kick Plus model, an iOS app can cont