At yesterday's keynote to the 2012 WWDC conference, Apple made a number of simultaneous moves in its global chess game with partners and rivals. Let's try and unpack what we can of Apple's overall strategy by analyzing the tactical choices it has made.
The biggest loser from yesterday's announcement, clearly, was Google: the new Maps app will bite into Google's traffic and revenues. Mobile is a huge growth area for search, and "where am I and what is near me" is clearly a crucial part of that.
Make no mistakes, though: this isn't a black-and-white win for users. Cartography is a complex area and the devil is in the details: the quality of realtime tr
