We don't know if an updated Apple TV or the hypothetical Apple-branded HDTV will be announced at WWDC (or ever), but just the thought of such a possibility has the big names in the cable and satellite TV business pondering a future with Apple as a competitor. DirecTV Chairman Michael White doesn't think that traditional TV content delivery providers have much to worry about, per GigaOM.
Speaking at an investor's conference in New York last week, White said that he doubts that a new Apple TV OS would drive current satellite and cable subscribers to purchase another set-top box from Apple. He thinks that most people would keep the box they already have.
White
