It was perhaps one of the most baffling and frustrating design choices Apple ever made: the upside down Apple logo. For those of you who haven't been using Macs long enough to remember this, the "upside down Apple logo" refers to how PowerBooks and iBooks used to display the Apple logo "pointing" at the floor when the laptop was opened.
Former Apple employee Joe Moreno reveals the story behind the upside down logo. Apparently when Steve Jobs and company designed the PowerBooks and iBooks they discovered that if they placed the Apple logo upside down from the user's prospective when the lid was closed, the user would constantly try to open the laptop from the wrong side -- by the hinges, because from that angle the Apple l
