17.05.2012 02:35 Uhr, Quelle: Engadget

Intel launches youth-focused iQ webzine, tells its brand story through aggregation

It's like Highlights for kids, but with a decidedly techno-centric spin. The company known more for what it's put inside our gadgetry has just unveiled a new digital magazine, iQ, intended for the youthful, über-connected masses. Looking much like Flipboard in design and borrowing a live tile-ish approach, the internally-curated Intel webzine culls content from outside pubs and mixes it in with original and partner-contributed pieces to, as EIC Bryan Rhoads puts it, "tell the bigger story of who we are as a brand." Indeed, it may do just

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