A new analysis undertaken by comScore, using its new Mobile Metrix 2.0 tool, has shown that mobile apps are driving most of the time spent on social networks like Facebook, overtaking traditional computer-based browser access. The typical Facebook users was found to spend 441 minutes of their time accessing the site through their smartphone, which compared with an average of 391 spent by users surfing the site from their computer. A similar trend was seen for mobile-centric brands including Twitter, Pinterest and Foursquare, highlighting the increasingly mobile-centric, post-PC nature of Inter
