HTML5 is fast becoming an attractive solution for content producers that want to target mobile consumers without limiting their reach to one platform. Done properly, HTML5 can target iPads, Android tablets, mobile phones and desktop users with minimal effort. It's a strategy that magazines and other digital publishers are increasingly adopting.
Just this week, The Financial Times said it's abandoning its iPad app and replacing it with an HTML5 version. It's not just the leading publishers adopting HTML5; upstart magazine producer Blackline TV is using the same strategy.
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