The Ritz-Carlton Hotel Company has launched a new mobile app that provides users with personal tips from the president and C.O.O., Herve Humler. Expanding upon basic hotel search and reservation functionality, the new app integrates with other social platform, such as Foursquare and World Concierge, and provides location based recommendations. Guests can also keep up with a hotel's activity calendar, as well as have push notifications deliver reminders for any upcoming events.