Apple had considered one of three core ideas for the iPhone, one of which included a hardware keyboard, former Apple executive and now Nest founder Tony Fadell revealed Friday. Speaking in an evening session with The Verge, he mentioned that the all-touch design that eventually shipped first had come after he wanted to try a virtual keyboard before resorting to the hardware option. The key iPod architect had understood the potential of an on-screen keyboard, which has infinite customization and can disappear when not needed, but didn't rule out physical keys at first.