HTC's Freqs event in Seattle on Thursday saw it reveal a handful of surprise details that also saw it weigh in on phone technology. Product strategy VP Bjorn Kilburn revealed that customers in a study, when pressed, preferred having a thinner phone over getting more battery life. Battery life was still an issue, but it had led to phones like the 0.31-inch One S instead of a planned thicker phone with a 3,000mAh battery pack.