Rich Miller at Data Center Knowledge has a good rundown of how Greenpeace's math is a bit wonky in a report called "How Clean is Your Cloud?" For one, Greenpeace estimates Apple will use 100 megawatts of power at the Maiden, NC plant, but Apple states it will be 20 megawatts at full capacity.
Miller later responds in the comments to another mystery that Greenpeace's Gary Cook (no relation to Tim, we're certain) has yet to answer:
"If Apple's energy use in Maiden is adjusted from 100 megawat