Last night saw the airing of two new ads for the iPhone 4S that featured celebrities Samuel L. Jackson and Zooey Deschanel. Both thirty-second spots showed the celebs using Siri in their home environment. Jackson used Apple's personal assistant software to help him plan a "date night" and cook a meal, while the ad with Deschanel saw her using Siri on a rainy day.
The ads are significant as they mark a deviation from Apple's recent television advertising: they feature celebrities playing themselves and are as much a focus of the ad as the iPhone itself.
As of the time of this writing Apple has yet to post the ads to its iPhone ad galler
