Pretend you're a developer. You've got a nice app out there. But now you want to take it to the next level. You want to add some terrific new features and expand the way the app works. How do you take your app forward while preserving your company's monetary integrity and providing a good transition experience for your user base?
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If you answered "(d) add a paid upgrade path for loyal users while allowing others to buy-in at the full new feature set, with no IAP nagging", well *bzzzt*.
We have some bad news for you.
At least a paid upgrade would be better than a recent trend some developers have been indulging in: pulling their popular products entirely from A