Some sharp eyes have once again discovered something new and cool in Apple-land. Apple appears to be offering rather hefty discounts to some (possibly all) iBooks publishers as part of a new iTunes VIP program. Information is still developing on this front.
Made available through iTunes Connect, these discounts appear to be exclusive to the iBooks program. Discounts range from $500 off the base Mac Pro down to $60 off the base mini. As with previous programs of this nature, Apple places a limit on the kinds and quantity of hardware affected. The discount is for two computers, two iPods (which appear to include iPads, etc.) and one Apple TV.