New NPD DisplaySearch data has shown that Samsung and Apple have been in a mostly unstated rivalry for the desktop LCD market. Samsung has the worldwide lead for 24-inch and larger LED-lit displays at 34.7 percent, knocking Apple out of the top spot it held in 2010. In the US, while Apple was down from an absolute majority of 53.3 percent, it was still on top at 26.2 percent to Samsung's 24.3.