The iPad, iPhone and other Apple products have become so popular in Japan that Apple is now Japan's top consumer brand.
Just three years ago, Apple was barely visible in the #64 spot in Nikkei's annual brand ranking. Last year, Apple had made it to 11th place, and this year the company skyrocketed to the top of the list. Apple bumped Google from the top spot, which should make Eric Schmidt's weekend an unhappy one.
The top ten list follows, with last year's