Network World's Yoni Heisler attended Technori Pitch in Chicago yesterday, and related a story about Siri that not only sheds new light on the name of Apple's intelligent assistant, but on Steve Jobs' low opinion of the name.
Technori Pitch is a monthly meeting where Chicago-based startups can tout what they're working on, and yesterday's speaker was none other than Dag Kittlaus -- one of the founders of Siri. The company was bought out by Apple in April of 2010 for US$200 million, and of course Siri became the outstanding feature of the iPhone 4S.
We had always heard that the Siri name was a play on SRI International, the contract research institute founded by
