AT&T through both official and off-the-record conversation on Wednesday promised that its upcoming launch of the Nokia Lumia 900 would be its largest ever. Devices lead Jeff Bradley told CNET that the April 8 debut would be a "notch above anything we've ever done" and explicitly included the iPhone in this point of view. A major TV ad blitz, extensive staff training, accessories, and personal staff ownership would make it clear the Windows Phone was its "hero" phone, or the device it was rallying behind for the season.
