Former Apple TV engineer Mike Margolis has claimed that the new Apple TV interface was actually a previously rejected idea. He claimed that they had been "tossed out" five years prior in favor of the text-heavy design, as "SJ [Steve Jobs] didn't like them." Although only one designer had been directly responsible for user experience, a wider overhaul of the larger staff and a lack of Jobs' oversight led Margolis to think Apple had lost a necessary level of restraint.
