Lovefilm has announced that for the first time, more content was viewed via its instant service than its DVD, Blu-Ray and Games rental divisions combined. The Amazon-owned company surpassed two million members in January, making it the biggest of its kind in Europe. In just 12 months, internet-viewers have increased by a whopping 400 percent, but let's not take that as a sign of the death of physical media just yet. Whilst the company itself sees its future in the streaming realm, the postal-arm of the business also grew by 25 percent in the same period.
