Sprint iPhone users are more loyal to the carrier, and actually consume less data in some cases, says CEO Dan Hesse. The executive recently defended his company's agreement to spend $15.5 billion on iPhones over four years in an interview with the GSMA's Mobile World Live blog. "Subsidises are heavy for the iPhone. This is the reason why a high percentage of new customers is important," he comments. "But iPhone customers have a lower level of churn and they actually use less data on average than a high-end 4G Android device. So from a cost point of view and a custome