After recently announcing plans to launch a new over-the-top internet based TV service in the UK Sky CEO Jeremy Darroch has revealed its name, Now TV, and what it will bring to customers. Speaking at the Media Guardian Changing Media Summit in London, Darroch indicated Now TV would operate as its own brand, targeting the 13 million UK homes that don't pay for TV from any provider, offering instant access to movies this summer with sports and other entertainment coming soon after, with access by monthly subscription or PPV across a variety of devices. It will be different from the existing Sky TV service, and all of its onli
